Our Team
Mindshare's management team is 'meticulous, tenacious and stable'. (Advertising Age)
 | James Greet
CEO, Sydney James has worked in leading media and creative agencies around the world for over 25 years. During his time in London he has worked for both PHD and BBH, where he led Media strategy for regional and global clients (Levis Europe, Johnnie Walker globally amongst others) twice winning M&M Europe’s coveted Media Agency of the year award. In between these 2 agencies James also spent 3 years in China in the mid 90's as media director for Saatchi and Saatchi, the markets first and largest international media department, setting up Zenith Media in the process.
James moved from BBH in London to Sydney in 2002 to head up OMD as CEO, an Agency he led for 5 years.
In Jan 2007 James left to set up his own executive search agency, theladder, returning to Agency land in June 2010 as the new CEO of Mindshare.
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 | Mark McCraith
Managing Director, Melbourne Mark is one of the most passionate and experienced media leaders in Melbourne who loves nothing better than to challenge the status quo. Over the years his relationships with Sales Directors have resulted in reducing year-on-year CPMs, changing program line-ups (2004 Channel 10 – Sunday Night from Movies to Law and Order), securing high profile media sponsorships before they go to market (Desperate Housewives), shifting long-standing properties from competitors (Ford won the cricket from Toyota) and negotiating added value far in excess of a client’s entitlements. More recently, Mark brokered the first cost-per-acquisition deal with a media vendor in Australia. His 21 years of experience across mammoth retail and brand accounts like Telstra, Ford, Cadbury Schweppes, Fonterra and exciting brand like Adidas & Nintendo has taught him to never be complacent and never stand still. Instead, he’s always searching for new ways to ensure Australian brands remain on top of their game. |
Senior Melbourne staff. | Senior Sydney staff. |