Cannes Gold Success for Mindshare UK

23/06/2010

Mindshare UK has won a media Gold Lion at the Cannes Advertising Festival for the first direct Live campaign, fighting off competition from eight other shortlisted campaigns including Human Billboard for Telefónica O2 UK and Mastercard’s sponsorship of the Brit Awards.

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Not only is this a momentous win because there were significantly fewer lions awarded than usual this year, but also Mindshare was the ONLY media agency to pick up a gold lion, the remainder going to creative agencies.

This is an amazing accolade and one that is testament to a genuinely ground-breaking piece of work. 

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