No ordinary milk, no ordinary agency.

02/07/2009

Mindshare was recently appointed agency for the A2 Milk account. A2 has a really interesting story behind their delicious milk, which Mindshare will promote to drive sales for this exciting company. “I look forward to some innovative outcomes for A2 in the near future which is Mindshare’s hallmark.” Said Peter Nathan Executive General Manager of A2 Dairy Products Australia.

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Peter Nathan had previous experience working with Mindshare and knew his new venture could benefit from Mindshare's buying power, smart planning and execution. His brand has a great story to take to market:

No ordinary cow, no ordinary milk. That's because, unlike your average cow, it's been specially selected for its A2 protein. Only A2 cows can produce a2 MilkTM and a2 MilkTM is the richest natural source of A2 protein.

Studies suggest that milk containing only the A2 type of protein may benefit you and your family if you're concerned with certain allergies, immune function or digestive wellbeing.

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