Mindshare Australia – Five New Business Wins in Two Months

04/03/2010

Mindshare Melbourne has picked up five new clients in December and January - iiNet, Nu Energy, CPA Australia, Caterpillar, and Stainmaster, collectively worth an estimated $20m.

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Mindshare Melbourne will manage all Australian communications strategy, implementation and media buying for NU Energy and Stainmaster. CPA and Caterpillar are APAC-wide wins; the business will be centrally co-ordinated by the team in Melbourne.

For iiNet, the Mindshare Exchange will manage the implementation, buying, digital strategy and analytics, whilst Mindshare's Perth based partner ‘Meerkats' will look after the channel planning.

 "We are delighted to add to our Melbourne portfolio with these significant wins. Our pitch teams, led by Angela Feruglio, Ben Maudsley / Debbie Tsiros, Eliza Briscoe / Peter Steidl, Sarah Mazur and Nathan Cook, won this business based on creative application of our Exchanges philosophy and dedication to generating value for all clients, large and small. I look forward to working with all of them to grow their business in Australia and throughout the region." John Petropoulos, Country Leader, Australia.

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