News
Keep up to date with the latest news from Mindshare Australia, including details of new campaigns, awards, new team members and events.
News
Mindshare UK has won a media Gold Lion at the Cannes Advertising Festival for the first direct Live campaign, fighting off competition from eight other shortlisted campaigns including Human Billboard for Telefónica O2 UK and Mastercard’s sponsorship of the Brit Awards.
James Greet, currently co-owner of The Ladder, an executive search and on-boarding firm, is joining Mindshare Australia as its CEO effective June 1, 2010.
Mindshare Melbourne has picked up five new clients in December and January - iiNet, Nu Energy, CPA Australia, Caterpillar, and Stainmaster, collectively worth an estimated $20m.
Nathan from our Melbourne office gives us a Digital TV update.
Mindshare was recently appointed agency for the A2 Milk account. A2 has a really interesting story behind their delicious milk, which Mindshare will promote to drive sales for this exciting company. “I look forward to some innovative outcomes for A2 in the near future which is Mindshare’s hallmark.” Said Peter Nathan Executive General Manager of A2 Dairy Products Australia.
Mentholatum Australia has appointed Mindshare’s consulting unit, MConsult, to manage all of its communication requirements, from Communication Strategy development and Creative Management, to Media Planning and Buying.
John Petropoulos discusses the digital TV platform