Blockbuster Radio Sponsorship

This is an integrated radio sponsorship of Australia’s number one radio show. Working with Blockbuster’s new tagline “Entertaining’s better at Blockbuster” to create a campaign that invigorated our longstanding drive time radio strategy, breaking out of the 30” spot and “thanks to” credit mould to create a new level of integration within Australia’s most popular drive time show on radio Hamish & Andy.

Read the full case study

05/11/2009Waking the Giant - New book from Peter Steidl, Mindshare Australia

Only the extremely optimistic or the hopelessly ignorant would assume that we can go back to ‘business as usual' when the recession is over. This recession has just been a forceful reminder that our world is changing - and will continue to change - in unprecedented and unpredictable ways, and businesses need to change to survive and succeed.

What happens next?  Large companies especially need to look hard at their business practices. If they lumber on, saddled with extensive hierarchical decision-making structures and elaborate planning processes, they will find that their dominant market share no longer provides the protection they enjoyed during more stable times.

An organisation's ability to manage change will be one of the most important drivers of success in the future, and flexibility and speed will be the key to success.   

No one will be more challenged in the years to come than owners of large, mature brands. They will need to decide - sooner better than later - whether they can continue to just milk those brands, or whether they need to revitalise their brands to achieve future growth. And if they decide to revitalise, they will need to be convinced that they can change their internal structures and processes to help make that happen.

"Waking the Giant" is a controversial book that challenges current thinking and practice when it comes to achieving growth with mature brands. And it demonstrates that the challenge of revitalising a mature brand is just as exciting - and requires just as much ingenuity and innovation - as launching a new brand.

"Waking the Giant: Revitalising the mature brand" is the second book in the Strategy. Applied series published by Wiley & Sons that is designed to address the major challenges that keep executives awake at night.  The author, Dr Peter Steidl, has lived and worked as a consultant in the UK, Germany, Austria and Australia and is currently Partner, Business Planning with Mindshare Australia. 

Requests for further information, interviews, written comment or speaking engagements should be addressed to Peter Steidl at peter.steidl@mindshareworld.com or telephone +61 (0) 400 053 184. The book is available on Amazon and from good bookshops.